Apr 30 2012: Ten Colour Interiors from Curtains Make The Room (Rufflette Limited, 1960s)

One year on from its beginnings, this gallery of plates from a 1960s curtain catalogue, produced by the marvellously-named Rufflette Limited to advertise its varied designs, brings The Serendipity Project to its conclusion. Since May 1st 2011 every day has seen an image, gallery, sound-file or some other thing (hopefully something of interest) archived here: … Continue reading

Apr 24 2012: A Gallery Showing Six Generic Soviet Union Paper Record Sleeve Designs (Melodija, 1960s)

These paper record sleeves, produced by various regional branches of the Soviet Union’s state record label, Melodija, were made to provide generic covers inside which pretty much any type of music might be housed, whether classical, folk, jazz, pop or Red Army choirs. In some respects, these generic sleeves are the equivalents of the 7″ … Continue reading

Apr 20 2012: Fifteen Colour Photographs from a Souvenir Volume Documenting Socialist Czechoslovakia (CSSR, c.1957)

A girl releases a dove in the name of ‘joy and beauty’. Clean, new buildings rise in historic cities. Athletes and dancers perform mass synchronised routines on a sports field. Gleaming motorcycles promote the latest in industrial design while the steelworks and plants that enabled their construction are dynamically photographed, the camera granting factories and … Continue reading

Apr 18 2012: The “Mr Universe” Magazine Giant Body Beautiful Issue Featuring Clarence Ross (1950s)

American masculinity has always been a curious creature, with its more regressive manifestations generally among the nation’s most blatantly homoerotic cultural forms: perhaps it’s a submerged consciousness of this blurring between extreme machismo and ‘lavender leanings’ that underlies much of the anti-gay discourse that surrounds images like the one above, a 1950s portrait of bodybuilder … Continue reading

Apr 17 2012: Two Illustrations Showing the Atom and its Nucleus from The Boys’ Book of Radio, Television and Radar (Burke, 1957)

Following yesterday’s sequence of advertising pages from Atomics Magazine (1956) these two images cut to the heart of what all that hardware was in pursuit of: the latent power of the atom itself and its nucleus, as expressed through Einstein’s E equals MC squared equation (surely one of very few equations to be known outside … Continue reading

Apr 16 2012: Eight Kitsch Dream Images by Salvador Dali (Coronet Magazine, 1950)

Coronet magazine seems to have been, in format and approach, an attempt to imitate the success of Reader’s Digest. In among its pages of amusing anecdotes, abridged stories and other human interest material fairly typical of its time, however, are some intriguing advertisements and a definite curveball, given the journal’s otherwise rather conservative idiom, in … Continue reading

Apr 15 2012: Eighteen Monochrome Illustrations From Atomics Magazine (Leonard Hill Technical Publications, 1956)

Back in 1956, the progressive vision of the Festival of Britain had faded somewhat, with most of the South Bank site demolished by the Conservative governments that followed the set up of the 1945 consensus, and in place of that more whimsical and social kind of progressive ideal, a harder, more technocratic and businesslike version … Continue reading

Apr 12 2012: A Portrait of Harry Wheatcroft (Illustration on Celluloid for an Unknown Magazine, 1970s)

A curious item, this image reproduces as best I can the image on a reddish-tinted celluloid sheet containing a photographic transfer of a watercolour portrait of Harry Wheatcroft, the Nottingham-born celebrity horticulturalist and 70s media entrepreneur whose name became synonymous with commercial rose-growing, and whose garden centre, Wheatcrofts, still trades on the edge of the … Continue reading

Apr 11 2012: Black Glass: Ten Glass Plate Negative Images of Architecture and Reversed Light (c.1930s)

Following on from yesterday’s gallery of domestic portraits, used as the raw material that eventually became the Black Glass sequence of poems, today’s gallery offers the unpopulated, architectural and urban landscapes of the later 1930s from the same collection of boxed glass-plate negative slides. Here, each image but one is developed twice – as both … Continue reading

Apr 3 2012: Accessories including Sleeping Bags, Swimwear, Slacks and Anoraks from the Bukta Campedia Catalogue (1960)

Following yesterday’s gallery of tents, mainly named after British birds and designed in a kind of unconscious anticipation of minimalist systems art of the kind circulated by Sol LeWitt, these images draw on the rest of the goods on offers in the 1960 Bukta Campedia catalogue of camping wares. The contrast in style is intriguing, … Continue reading